WE CHOSE FROM THE PRESS: expenditure on advertising
Fair Reklama, Polygraph on exhibition REKLAMA in MOSCOW
On days 9 th – 12th November was held in Expocentre Moscow trade fair under the name REKLAMA 2009.
This year the fair presented around 290 exhibitors in two halls on the gross area of approximately 10 thousand square meters. The largest group of foreign exhibitors was the participation of Chinese companies, then the other
companies from Germany, Poland and the Netherlands. Representative of the Czech Republic became the company M.I.P. Group with international fair Reklama, Polygraph. The main target of the Czech participation in the fair was presentation of the brand, communication with the media and exhibitors, invitation of Russian visitors with an offer of free tickets and Tour Package.
IAB Europe releases 2008
Source: national Interactive Advertising Bureaux (IAB) Annual study finds that growth slowed significantly in mature markets to under 20% as search remains the most popular online advertising format Brussels 10th June 2009:
In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%. In the US, online advertising grew 10.6% in 2008 and was worth €16.6 billion ($23.4 billion). However whilst the pan-European figure is one of growth, it is no secret that 2008 was one of the worst years for advertising in any medium. The online sector was not immune and experienced a challenging year, particularly in the 10 most mature markets. The key difference is it did still manage growth – albeit at a lower rate.
More here.
Digital out-of-home media bucks sluggish advertising market
Source: Global Media Intelligence London 21st August 2008: After initial success in the UK, the Netherlands and Switzerland within the past few years, digital out-of-home media – advertising on public displays – is now gaining momentum in other Western European countries according to the latest report produced in collaboration by media analysts Screen Digest (www.screendigest.com) and Goldmedia (www.goldmedia.com).
More here.
Global Ad Spend Down 7% in Q109
Source: The Nelson Company
Global advertising expenditures across television, newspapers, magazines and radio dropped 7.2% during the the first quarter of 2009 vs. the same period in 2008. The “Global AdView Pulse” report reveals that the worldwide economic crisis is taking its toll on the ad sector and is affecting, to varying extents, every region of the world, every type of media and nearly every industry Nielsen tracks.
More here.
Fair Reklama, Polygraf had its presentation at the exhibition Viscom.
You could find the stand with Reklama, Polygraf fair presentation at the
German exhibition of visual communications Viscom between 1.-3.10.2009.
"Co-operation with Reed Exhibition has been going on for years. Viscom is
beneficial for our presentation. Not only we can address many of our
exhibitors, but also potential visitors, "said project manager Natalie
Picmausová.
The stand is traditionally used for meetings with Czech and Slovak visitors.
There was a lot of interest in the Fair Reklama, Polygraf at the
exhibition, visitors appreciated Tour Package, a fully organized visit of
the fair and Prague with accompanying activities.
Thank you for visiting our stand and we look forward to seeing you at the
fair Reklama, Polygraf.
How was it about visitors on the Reklama, Polygraf fair this year?
This year already the 16th international trade fair of advertising services came through, which brought, despite of the economical depression, which weighed in almost every branch of the Czech industry and service, a majority of big producers and distributors on the Czech
trade and 32 abroad firms from 11 countries of the World. Visitors could again find significant players from the area of digital large-format printing, presentation of technologies and materials for a production of an advertisement, illuminated advertising and other offer for submitters - how to prepare a presentation of own products interestedly and effectively in terms of in- and out-door advertisement.
More here.
Dear exhibitors and visitors of the fair REKLAMA, POLYGRAF 2009.Thank you for your favor and visit the fair. We believe that the fair will bring what you expect from, meeting with your customers, potential buyers a wide and varied offer of services and products.
We hope in common meeting in 2010.
Allow us to invite you to the 16th International Fair of Advertising Services and Printing to be traditionally held at the Praha-Holešovice Fairground late in March.
This fair is the only trade fair forum presenting a wide array of companies active in the advertising business. It presents traditional branches such as sign making, materials and advertising technologies, large format printers, prepress, offer of software and hardware for graphics and advertising, promotional and gift accessories, POP and POS, atypical advertising, advertising and marketing services, or specialised media and publishers. The fair is located in four exhibition halls where each branch has its own place. The previous fair was marked by a slight change in the composition of exhibitors due to a number of new participating companies or firms who had not presented their services for a longer period of time. Making business contacts, which is the main objective of participation, has been on the rise since a major fall in 2006. This year, this figure stood at 52%. Only 3% of responding exhibitors said that they had failed to meet their targets; 25% representatives of addressed companies said they could not assess the rate of meeting their targets yet. The results of the next question show that a majorpart of exhibitors (93%) expect further business talks and firmly believe they will be a success.
The largest group of visitors (64%) came to the fair to see the overall selection of products and services from the branch, including innovations and the latest trends. The number of those interested in business meetings rose by 3% compared to 2007 and the interest in mapping out competition went slightly up, too (by 3%). The issue of finding information about a group of products was less attractive (down by 12% y-y). The research again confirmed a stable and high rate of satisfaction of the visiting public:
88% of respondents found everything or almost everything they wanted at the fair.
The remaining and very low (12%) share of visitors left the exhibition event dissatified for various reasons. A total of 55% of respondents said they were regular visitors to the fair.
This is the ever highest number over several years, which shows the quality of the event that is steadfastly building a circle of its stable fans. The number of first-time exhibitors went down compared to previous years. This year, 7% of respondents visited the fair for the first time compared to 24% in 2007. Fourteen per cent of respondents visit the fair only from time to time.
